Learn to Empty Your Cup

japanese-ceremonyA few weeks past, myself and my on were summoned to a team mastermind at the ‘Office Home’ of Aaron and Sophia Rashkin. Me, my son, and 18 other marketing badasses gathered at the Rashkins’ “Round Table” [not really a round table... actually it was two oblong conference tables end to end] to mastermind, brainstorm and share marketing tactics. (We also shared stories and stuff… but that’s another blog post altogether.)

On the second day, [or so] Aaron Rashkin decided to read us a passage from a book of his. Very heavily highlighted, notes taken in the margins, sections underlined, dog-eared pages: it was [...]

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